Tutorials, case studies, and tactical guides for Etsy sellers. 20+ in-depth articles, founder-written, updated as the algorithm evolves.
Articles
21 published
Pillar guides
3 in-depth
Cadence
Weekly
Etsy SEO Guide 2026
Etsy SEO Fundamentals
Everything you need to rank on Etsy in 2026 — algorithm, titles, tags, photos, and what changed since 2024. Used by 500+ sellers.
Read articleEtsy Keyword Research Guide
Keyword Research
How to find Etsy keywords buyers actually search — with intent classification, competition scoring, and the 5-step process top sellers use.
Read articleProfitable Etsy Niches
Competition & Growth
The profit-sustainability matrix for picking an Etsy niche, plus 30 underrated niches with real demand data.
Read articleEtsy SEO Guide 2026
Etsy SEO Fundamentals
Everything you need to rank on Etsy in 2026 — algorithm, titles, tags, photos, and what changed since 2024. Used by 500+ sellers.
Read article37 Etsy SEO Tips That Work
Etsy SEO Fundamentals
37 specific, tested Etsy SEO tactics — no fluff, no theory. Each one moved the needle on our test shop within 14 days.
Read article12-Step Etsy Optimization
Listing Optimization
The exact 12-step checklist we use to audit and optimize every Etsy listing. Copy it, run through your top 5, and ship.
Read articleEtsy Keyword Research Guide
Keyword Research
How to find Etsy keywords buyers actually search — with intent classification, competition scoring, and the 5-step process top sellers use.
Read articleLong-Tail Etsy Keywords
Keyword Research
Long-tail keywords have lower volume but 3× higher conversion. How to find dozens, plus 60+ examples across niches.
Read article13-Tag Formula
Listing Optimization
The 13-tag formula used by top Etsy sellers. Mix broad, long-tail, occasion, and attribute tags for maximum coverage.
Read articleEtsy Title Formula
Listing Optimization
The exact 140-character title formula used by top sellers, with 30+ examples across niches.
Read articleEtsy Desc. That Converts
Listing Optimization
The exact description template top sellers use — SEO-friendly structure, conversion hooks, and FAQ block included.
Read articleEtsy Photo SEO Strategy
Listing Optimization
Photos drive Etsy CTR which drives ranking. The 10-photo strategy, alt text rules, and what each photo should accomplish.
Read articleEtsy Shop Name Ideas
Etsy SEO Fundamentals
100+ Etsy shop name ideas organized by niche, with the brandable formula and a free AI generator to find your match.
Read articleProfitable Etsy Niches
Competition & Growth
The profit-sustainability matrix for picking an Etsy niche, plus 30 underrated niches with real demand data.
Read articleEtsy Trends 2026
Competition & Growth
Spot trending Etsy keywords before they peak. The 4 signals to watch, 12 trends right now, and a free detector tool.
Read articleEtsy Competitor Research
Competition & Growth
7 ethical tactics for reverse-engineering top Etsy competitors — keywords, pricing, photos, customer experience.
Read articleBest Etsy SEO Tools
Tools & Platforms
Honest comparison of every major Etsy SEO tool in 2026 — features, real prices, and which is right for your shop size.
Read article12 Free Etsy Tools
Tools & Platforms
12 genuinely free Etsy tools — tested, no paywalls, no signup walls. Cover keyword research, titles, tags, photos, pricing, and SEO scoring.
Read articlePinterest for Etsy
Tools & Platforms
Pinterest drives more traffic to Etsy than Google, Instagram, or TikTok. The 2026 strategy that actually works for sellers.
Read articleEtsy Fees Explained
Business of Etsy
Every Etsy fee explained for 2026 — true cost math, hidden fees, and how to price for actual profit.
Read articleEtsy Pricing Strategy
Business of Etsy
The pricing strategy used by profitable Etsy shops. Cost-plus, market-based, and psychological pricing — with a free calculator.
Read articleEtsy Views Dropped?
Competition & Growth
Etsy views suddenly dropped? Here's the 7-step diagnostic to figure out why — and the exact fixes for each cause.
Read article13 SEO Mistakes
Etsy SEO Fundamentals
13 Etsy SEO mistakes that tank rankings in 2026 — and the specific fix for each. Read before optimizing another listing.
Read articleScale Etsy to $10K/mo
Business of Etsy
The actual playbook for scaling an Etsy shop to $10K/month. No 'hustle harder' fluff — the 5 levers and the math behind each.
Read articleOne email Tuesday with new articles, algorithm updates, and tactical tips. Founder-written, no marketing fluff.